One of the most used social media platforms, TikTok, has launched a new feature allowing content creators to charge people between $0.99 to $189.99 for access to exclusive videos.
The new feature called “Series”, enables creators post collections of premium content behind a paywall. One Series can include up to 80 videos, each up to 20 minutes long, and creators can charge anywhere from $0.99 to $189.99 for access.
Creators can set pricing for their Series, which can be purchased via in-video links or via the creator’s profile. However, series participation is currently limited to “select creators,” who TikTok is reportedly allowing to keep all revenue, after applicable fees. However, that is expected to change as the program expands in the coming months.
The expansion of TikTok’s current payout offerings for creators comes as its competitors are ramping up their offerings. Last month, YouTube began sharing ad revenue with Shorts creators. No short-form video platform has quite figured out how to share ad revenue up until now, which gives Shorts a notable leg up on the competition.
TikTok’s latest announcements show that it’s looking to appease creators and give them more ways to earn money through its platform amid enhanced competition from other companies.